Scope of Work:
Head of Urban Music + Senior Vice President
Chris Hicks, re-structured the entire Urban Music Department at Warner Chappell, turning a once dormant operation into a major brand by increasing its Urban Market share from #5 to #2 in just two short years. Hicks successfully introduced a cost effective strategy of development and strategic partnerships to the organization resulting in a signing of some of the biggest pop artist in the business such as Lil Wayne, Dream, TI, and Bryan Michael Cox as developing then up and newcomers Drumma Boy, Claude Kelly, Danja, and Kevin Cossum. Chris used his resources to create market share for WCM on blockbuster albums such as Usher’s “Confessions”, Mariah Carey's “Emancipation of Mimi”, and Justin Timberlake’s “FutureSex/LoveSounds”. During his tenure, the WCM Urban acquired copyright interest in over 125 Top 10 records and over thirty #1 records.