Scope of Work:  Album Producer

Project:  Multiple

Hicks successfully brokered a “360” deal with Island Def Jam, Usher Raymond, and Scooter Braun which brought a young talent to Island Def Jam. This venture generated worldwide record sales of more than 12m units and singles of more than 15m units and spawned the career of who the world now knows as singer sensation, Justin Beiber. Hicks created a strategy based on his, then non-traditional viral cache' that resulted in 3 multi-platinum studio albums, 2 platinum remix albums, and a Christmas album. Hicks, a master in marketing and artist development, was the catalyst behind Beiber’s first 12 top-charting iTunes singles and served as album producer on Beiber’s first 6 albums released.