Scope of Work:  A&R Creative

Project:  “LOVE?”

Hicks helped orchestrate the “360” deal (less film) that brought Jennifer Lopez over to Def Jam. Helping JLo settle into her new home, Hicks demonstrated his keen awareness of the entertainment industry and successfully A&R’ed her comeback album “Love?” which spawned a #1 hit single “On The Floor”. Continuing to tap into his creative genius, he worked intensively with Lopez’ management team, The Medina Company, continuing to build a dominant brand which resulted in global partnership opportunities with Gillette, Gucci, Kohl’s and Fiat.