Scope of Work: Consultant + Business Strategy
On behalf of DSRPT, Chris Hicks served, as a co-broker in a deal that would later be labeled the most successful male/female hip-hop/R&B tour in history. Hicks was able to bring together two of the biggest names in popular music culture, Mary J. Blige and Jay Z to activate the Heart of The City Tour. In addition to Chris helping spear head a tour that grossed over $34.2 million dollars, he sealed the deal with adding The Dream as the opening act.