Scope of Work: Creator + Executive Producer

Having seen the paradigm shift towards content production so rapidly, Chris Hicks, immediately saw an opportunity in Sonyae Elise as an underground artist, to highlight the pivot towards short film content. The creation of the hybrid “Apeshit”, which launched on Noisey/VICE, owes its conception and creation process to Mr. Hicks. Hicks co-created the project alongside the artist, built the team, executive produced the content, strategized the rollout, and orchestrated the placements that brought Apeshit from his mind to the world. His efforts helped garner national coverage and boosted Sonaye’s exposure exponentially. More importantly, this created a paradigm for the future of short film content.

VICE: https://www.vice.com/en_us/article/r3z9k3/premiere-watch-sonyae-elises-immersive-short-film-apeshit